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International Journal For Multidisciplinary Research
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Volume 6 Issue 4
July-August 2024
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The Role of Artificial Intelligence in Marketing Analytics
Author(s) | Zhang Nan, Zhao Kun, Zhao Chen, Abhijit Ghosh |
---|---|
Country | China |
Abstract | The marketing sector is undergoing a transformation thanks to artificial intelligence (AI), which offers companies previously unheard-of insights into consumer behaviour and preferences. The future of artificial intelligence in marketing analytics is bright, with increased personalization, integration with other technologies, and a greater emphasis on ethical and responsible AI. Businesses should invest in AI expertise, give ethical and responsible AI top priority, concentrate on customer privacy and data protection, embrace new technologies, and work with AI suppliers and start-ups in order to fully use the power of AI. Businesses can use this to stay one step ahead of the competition, foster future growth, and achieve success |
Keywords | Artificial Intelligence, Data-driven, Insights, Optimization |
Field | Business Administration |
Published In | Volume 5, Issue 4, July-August 2023 |
Published On | 2023-08-07 |
Cite This | The Role of Artificial Intelligence in Marketing Analytics - Zhang Nan, Zhao Kun, Zhao Chen, Abhijit Ghosh - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.4956 |
DOI | https://doi.org/10.36948/ijfmr.2023.v05i04.4956 |
Short DOI | https://doi.org/gskxd9 |
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