The Role of Artificial Intelligence in Marketing Analytics

Author(s)	Zhang Nan, Zhao Kun, Zhao Chen, Abhijit Ghosh
Country	China
Abstract	The marketing sector is undergoing a transformation thanks to artificial intelligence (AI), which offers companies previously unheard-of insights into consumer behaviour and preferences. The future of artificial intelligence in marketing analytics is bright, with increased personalization, integration with other technologies, and a greater emphasis on ethical and responsible AI. Businesses should invest in AI expertise, give ethical and responsible AI top priority, concentrate on customer privacy and data protection, embrace new technologies, and work with AI suppliers and start-ups in order to fully use the power of AI. Businesses can use this to stay one step ahead of the competition, foster future growth, and achieve success
Keywords	Artificial Intelligence, Data-driven, Insights, Optimization
Field	Business Administration
Published In	Volume 5, Issue 4, July-August 2023
Published On	2023-08-07
Cite This	The Role of Artificial Intelligence in Marketing Analytics - Zhang Nan, Zhao Kun, Zhao Chen, Abhijit Ghosh - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.4956
DOI	https://doi.org/10.36948/ijfmr.2023.v05i04.4956
Short DOI	https://doi.org/gskxd9

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International Journal For Multidisciplinary Research