An Overview of the Rise of Business Analytics Adoption in Banking and its Impact on Performance

Author(s)	Omar Horani, Ali Khatibi, Anas AL-Soud, Jacquline Tham
Country	Malaysia
Abstract	Banking is now interacting with customers over many Internet channels or touchpoints. This progression into the digital realm is leading to a proliferation of big data, warranting advanced analytic methods to manage banks' systems effectively. One of the highlighted technological innovations is Business Analytics (BA). These techniques harness insights from data to improve customer experience and risk management in the banking industry. Thus, due to the rapidly increasing popularity of BA, its adoption and subsequent impact on banks' performance have become important research topics. Therefore, drawing on the BA literature, this paper presents an overview of BA as well as its adoption and impact on performance within the banking industry.
Keywords	Business Analytics, Adoption, Performance, Banking
Field	Computer > Data / Information
Published In	Volume 5, Issue 4, July-August 2023
Published On	2023-08-09
Cite This	An Overview of the Rise of Business Analytics Adoption in Banking and its Impact on Performance - Omar Horani, Ali Khatibi, Anas AL-Soud, Jacquline Tham - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.5164
DOI	https://doi.org/10.36948/ijfmr.2023.v05i04.5164
Short DOI	https://doi.org/gskxcx

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