Building a Brand: A Social Interaction Perspective

Author(s)	Nimal CN, Manju M Mathew
Country	India
Abstract	There is a proliferation of brands in the country. Companies after companies are launching products, trying to build them into brands, some succeeding, and some coming up short. It is a topic of hot discussion in all academic and even industrial circles. But there is still a gap when it comes to the proper understanding of the term brand as well as brand building. Different people perceive it in different ways. Consequently what are all the steps which forms the process of brand building still remains under debate. In this article we go through different literature to discuss what exactly is meant by branding and also the different stages of the brand building process based on a social interaction perspective.
Keywords	Marketing, Brand Building, Advertising, Social Interaction
Field	Business Administration
Published In	Volume 5, Issue 4, July-August 2023
Published On	2023-08-13
Cite This	Building a Brand: A Social Interaction Perspective - Nimal CN, Manju M Mathew - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.5228
DOI	https://doi.org/10.36948/ijfmr.2023.v05i04.5228
Short DOI	https://doi.org/gskxbt

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International Journal For Multidisciplinary Research