International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

A Shifting Status Quo in Visual Merchandising

Author(s) Neha S Melit, Dr. Vibha Kapoor
Country India
Abstract The present study investigates a reasonable status of visual merchandising conducted in the year 2007 & 2023 in Pune. Survey method was implemented to carry out the work. Talk agenda (interviews) and goal-directed (purposive) sampling were the tools used. The key discoveries showed that apparel retailers have started placing more importance on visual merchandising to differentiate their products from others. All the stores use attractive window displays, proper store layout, appealing visual merchandising themes to entice the potential patrons. All retailers were involved in several types of displays and individuals were hired who were qualified or professionally skilled with having a grade in this field. As compared to 2007, the amount of time and money spent on fixtures, props, in store displays, widow dressings have enlarged manifolds. All the retailers were having alteration in displays weekly, fortnightly or monthly, were working on different elements, tools and techniques for maintaining their store atmosphere and motivating potential patrons to real patrons. Through Visual Merchandising only the retailers can look for a constant modest benefit over other competitors .Visual Merchandising is not how you display products/merchandise in the store; but is a broader notion which includes Brand, store image and Patron Purchasing Behavior, as the upcoming of retail will be administered by the concept of Visual Merchandising.
Keywords Retail; Visual Merchandising ; Productivity ; Store design; window display; store lighting.
Field Arts > Fashion
Published In Volume 5, Issue 4, July-August 2023
Published On 2023-08-14
Cite This A Shifting Status Quo in Visual Merchandising - Neha S Melit, Dr. Vibha Kapoor - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.5311
DOI https://doi.org/10.36948/ijfmr.2023.v05i04.5311
Short DOI https://doi.org/gsmnp9
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com