Retaining Gen Y: Challenges & Strategies a Study with Specific Reference to IT Sector

Author(s)	R Chandra Shekar
Country	India
Abstract	The hyper-competitive Indian business environment is experiencing an intensifying fight for knowledge workers, the key to enhancement of productivity. This becomes more pertinent in the IT sector, where the loss of intellectual property is one of the most challenging problem. The attrition rate among the Gen Y workforce is higher than any other generation, which shares a major portion of the entire workforce of the IT sector. According to the Future Workplace “Multiple Generations @ Work” survey, Ninety-one percent of Gen Y expects to stay in a job for three years or less. This theoretical paper hence focuses on the issues related to retention of Gen Y employees in IT sector and how the talented Gen Y employees could be retained where attrition is always a worry. It also throws light on what organizations need to do to retain their quality workforce and maintain the path to obtain the organizational goals.
Keywords	Talent, Retention, Gen Y, Workforce, IT Sector
Field	Business Administration
Published In	Volume 1, Issue 3, November-December 2019
Published On	2019-12-30
Cite This	Retaining Gen Y: Challenges & Strategies a Study with Specific Reference to IT Sector - R Chandra Shekar - IJFMR Volume 1, Issue 3, November-December 2019.

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