International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
•
Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
Home
Research Paper
Submit Research Paper
Publication Guidelines
Publication Charges
Upload Documents
Track Status / Pay Fees / Download Publication Certi.
Editors & Reviewers
View All
Join as a Reviewer
Reviewer Referral Program
Get Membership Certificate
Current Issue
Publication Archive
Conference
Publishing Conf. with IJFMR
Upcoming Conference(s) ↓
WSMCDD-2025
GSMCDD-2025
Conferences Published ↓
RBS:RH-COVID-19 (2023)
ICMRS'23
PIPRDA-2023
Contact Us
Plagiarism is checked by the leading plagiarism checker
Call for Paper
Volume 6 Issue 6
November-December 2024
Indexing Partners
The Portrayal of Women in Advertising and its Effects on Target Audiences: A Retrospective Analysis
Author(s) | Dr. Ch. Bala Raju |
---|---|
Country | India |
Abstract | Today, advertising is a key driving force behind varied conceptions of beauty. Models with revealing clothing, fair skin, and bare midriffs are the ones who play influential paradigmatic roles in society, not “size-zero” models. Such methods are troublesome for India because the media's definition of beauty is heavily westernized. The feminist movement and the evolution of women's positions in society have sparked a lot of academic interest in how women are depicted in advertising. Traditional representations of housewives, women who rely on a man's protection, and depictions of sexual objectification were common in early studies. For more than four decades, advertisers have been accused of employing inappropriate and degrading stereotypes when it comes to the representation of women in advertising. This is a major worry in the United States right now. Despite the fact that a reduction in gender stereotyping would be reasonable, This does not appear to be the case in today's culture, which mandates many gender roles: There is a plethora of information available in the literature. Female stereotyping is alive and well, according to studies, even if it takes on different forms and patterns now than it did in the past. |
Keywords | Marketing, television commercials, advertising, portrayal of women, Indian media |
Field | Business Administration |
Published In | Volume 3, Issue 1, January-February 2021 |
Published On | 2021-01-31 |
Cite This | The Portrayal of Women in Advertising and its Effects on Target Audiences: A Retrospective Analysis - Dr. Ch. Bala Raju - IJFMR Volume 3, Issue 1, January-February 2021. |
Share this
E-ISSN 2582-2160
doi
CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
Downloads
All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.