A Comparative Analysis of 'The Theory of Reasoned Action (TRA)' with 'The Theory of Planned Behaviour (TPB)' for the Objective of Understanding Students' Entrepreneurial Intention

Anubhav Tewari; Prof. Mahrukh Mirza

A Comparative Analysis of 'The Theory of Reasoned Action (TRA)' with 'The Theory of Planned Behaviour (TPB)' for the Objective of Understanding Students' Entrepreneurial Intention

Author(s)	Anubhav Tewari, Prof. Mahrukh Mirza
Country	India
Abstract	Career planning among students has reached epidemic proportions in several countries. Every psycho major knows how challenging it is to provide a satisfactory explanation for human behaviour. It can be studied on a wide range of depths, from the level of individual physiological processes to that of societal structures. There have been many successful interventions for many various behaviours, and they have all been planned and evaluated using TPB and TRA. The study's overarching objective is to teach students how to effectively use research material to draw conclusions, as well as how to apply research methods and procedures to solving practical problems. This study will address the benefits and limitations of using TRA and TPB theories, as well as their place in a praxis research paradigm. Focusing on answering the question "What Is TRA & TPB and How Does It Consist?" will be the key goal of this research. The study's other primary objective was to develop a method for gauging student entrepreneurs' propensity to launch new ventures by methodically reviewing and synthesising theories grounded in TPB and TRA. This study compares Ajzen's theory of planned behaviour to the idea of reasoned action for a set of behaviours selected to span a continuum of levels of agency in their performance. Students' entrepreneurial intentions and actions can be better predicted with the addition of PBC, according to data based on TPB. The effects of PBC on target behaviour are most pronounced when the behaviour provides some difficulty with regard to control, in line with the notion of planned behaviour. The final section of the study provides a concise summary of the elements constituting TRA & TPB theories, including challenges, issues, recommendations, and a resolution.
Keywords	TRA; TPB; Attitudes; Behavioral Beliefs; Perception; Subjective Norms; Intentions; Motivation to Comply
Published In	Volume 3, Issue 1, January-February 2021
Published On	2021-01-21
Cite This	A Comparative Analysis of 'The Theory of Reasoned Action (TRA)' with 'The Theory of Planned Behaviour (TPB)' for the Objective of Understanding Students' Entrepreneurial Intention - Anubhav Tewari, Prof. Mahrukh Mirza - IJFMR Volume 3, Issue 1, January-February 2021.

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A Comparative Analysis of 'The Theory of Reasoned Action (TRA)' with 'The Theory of Planned Behaviour (TPB)' for the Objective of Understanding Students' Entrepreneurial Intention

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