A Comprehensive Study of Instagram Features Used by Fashion Entrepreneurs

Author(s)	Brindha D, Devaki E, Dhanalakshmi N
Country	India
Abstract	This research article presents a comprehensive study of Instagram features used by fashion entrepreneurs strategically to enhance their online presence, engage with their target audience, and achieve business objectives. By examining the utilization of features such as Instagram Shopping, Stories, and user-generated content campaigns, this study aims to uncover the underlying strategies, and assess the overall features influencing the brand visibility, customer engagement, and sales conversion within the dynamic fashion industry.
Keywords	Fashion entrepreneurs, Social media, Instagram Features
Field	Sociology > Journalism / Media
Published In	Volume 5, Issue 4, July-August 2023
Published On	2023-08-25
Cite This	A Comprehensive Study of Instagram Features Used by Fashion Entrepreneurs - Brindha D, Devaki E, Dhanalakshmi N - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.5698
DOI	https://doi.org/10.36948/ijfmr.2023.v05i04.5698
Short DOI	https://doi.org/gsm4wc

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International Journal For Multidisciplinary Research