![](images/logo.png?v=2)
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
•
Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
Home
Research Paper
Submit Research Paper
Publication Guidelines
Publication Charges
Upload Documents
Track Status / Pay Fees / Download Publication Certi.
Editors & Reviewers
View All
Join as a Reviewer
Reviewer Referral Program
Get Membership Certificate
Current Issue
Publication Archive
Conference
Publishing Conf. with IJFMR
Upcoming Conference(s) ↓
WSMCDD-2025
Conferences Published ↓
RBS:RH-COVID-19 (2023)
ICMRS'23
PIPRDA-2023
Contact Us
Plagiarism is checked by the leading plagiarism checker
Call for Paper
Volume 6 Issue 4
July-August 2024
Indexing Partners
![Academia.edu Academia](images/index-partners/academia.png)
![Advanced Sciences Index Advanced Sciences Index](images/index-partners/advanced-sciences.png)
![Bielefeld Academic Search Engine Bielefeld Academic Search Engine](images/index-partners/bielefeld.gif)
![CiteSeer CiteSeer](images/index-partners/cite-seer.png)
![DRJI DRJI](images/index-partners/drji.png)
![Google Scholar Google Scholar](images/index-partners/google-scholar.png)
![Independent Search Engine & Directory Network (isedn.org) Independent Search Engine & Directory Network](images/index-partners/isedn.jpg)
![ISI (International Scientific Indexing) ISI (International Scientific Indexing)](images/index-partners/isi.png)
![Issuu Issuu](images/index-partners/issuu.png)
![Mendeley Research Networks Mendeley Research Networks](images/index-partners/mendeley.png)
![RefSeek RefSeek](images/index-partners/ref-seek.png)
![ResearcherId - Thomson Reuters ResearcherId - Thomson Reuters](images/index-partners/researcher-id.png)
![ResearchGate ResearchGate](images/index-partners/research-gate.png)
![Scirus Scirus](images/index-partners/scirus.png)
![Scribd Scribd](images/index-partners/scribd.gif)
![Semantic Scholar Semantic Scholar](images/index-partners/semantic-scholar.png)
![UTeM - Universiti Teknikal Malaysia Melaka UTeM - Universiti Teknikal Malaysia Melaka](images/index-partners/utem.png)
![Wiki for Call for Papers Wiki for Call for Papers](images/index-partners/wiki-cfp.png)
![WorldCat WorldCat](images/index-partners/world-cat.png)
Purchase Preference of Generation Z: A comparison with Gen Y and Gen X
Author(s) | DR. HARSH SHARMA, Dr. PAYAL SRIVASTAV |
---|---|
Country | India |
Abstract | Marketers, academicians, and researchers all remain interested in knowing how a specific generation behaves, specifically related to consumption practices and brand preferences This study tries to understand the Purchase Preference for Branded Products of three generations Gen Z, Gen Y, and Gen X. It further tries to understand whether the type of product category affects the Purchase Preference of these generations. Generation Z seems to be more brand oriented in its purchase preferences in comparison to Gen Y and Gen X but the difference is more with the older generation of Gen X rather than with Gen Y, with which it may have a difference in degree. The difference is more between Gen Z and Gen X and to some extent between Gen Y and Gen X and to lesser extent between Gen Z and Gen Y. |
Keywords | Generation Z, Generation Y, Generation X, Purchase Preference, Branded Products, Gen Z, Gen Y, gen X. |
Field | Business Administration |
Published In | Volume 5, Issue 4, July-August 2023 |
Published On | 2023-08-29 |
Cite This | Purchase Preference of Generation Z: A comparison with Gen Y and Gen X - DR. HARSH SHARMA, Dr. PAYAL SRIVASTAV - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.5767 |
DOI | https://doi.org/10.36948/ijfmr.2023.v05i04.5767 |
Short DOI | https://doi.org/gsnrjh |
Share this
E-ISSN 2582-2160
![](images/ean-13-barcode.gif)
CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
Downloads
All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.
![](images/loading.gif)