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International Journal For Multidisciplinary Research
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Cross-cultural Communication Strategies for Enhancing Customer Satisfaction in the Travel and Tourism Industry
Author(s) | Zhang Guoqiang, Pan Rui, Si Zhuanghao |
---|---|
Country | Malaysia |
Abstract | The travel and tourism sector serves as a global phenomenon that facilitates the connection of individuals from various cultural backgrounds. In order to optimize customer satisfaction within this particular market, it is imperative to possess a comprehensive understanding and genuine appreciation for the cultural variances exhibited by customers. The implementation of cross-cultural communication tactics has the potential to mitigate these disparities and augment client contentment through the establishment of an inviting and all-encompassing atmosphere. The tactics encompass cultural competence training for employees, provision of multi-lingual support, dissemination of information regarding local customs and traditions, and adjustment of communication styles to align with the cultural preferences of customers. Through the implementation of efficient cross-cultural communication techniques, the travel and tourism sector have the potential to enhance customer satisfaction and cultivate favorable relationships with clients hailing from various cultural backgrounds. |
Keywords | Cross cultural communication, customer satisfaction, travel industry, tourism industry |
Field | Business Administration |
Published In | Volume 5, Issue 6, November-December 2023 |
Published On | 2023-11-25 |
Cite This | Cross-cultural Communication Strategies for Enhancing Customer Satisfaction in the Travel and Tourism Industry - Zhang Guoqiang, Pan Rui, Si Zhuanghao - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.5814 |
DOI | https://doi.org/10.36948/ijfmr.2023.v05i06.5814 |
Short DOI | https://doi.org/gs633r |
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