Inspiring Solutions with Global Potential: Meeting Corporate Needs

Author(s)	Dr Sree Jyothi Valiveti
Country	India
Abstract	This article presents some case studies which were fruitful by integrating various elements of design thinking methodology and coordinating them strategically. It also deals with applying the necessary framework to the problems facing business and society now. The Business world is at a very critical point. Rapid changes are occurring to force us to look not just to the new ways of solving problems but new problems to solve. Large companies are well-equipped to achieve break through from available markets. But unfortunately, there is no assurance of success due to technical virtuosity. It will be more sensible to make innovations from a customer-centric perspective. It will automatically lead to exploit available assets. The human-centric, desirability-based approach is the ultimate purpose of design thinking. That is why established companies like P & G, Nike, Con Agra and Nokia could not be over dependent on technology.
Keywords	Strategic Initiatives, Buyer’s Market, Sellers Market, Rein Figuring, Environmentalism, Global to Local
Field	Sociology > Economics
Published In	Volume 1, Issue 3, November-December 2019
Published On	2019-12-30
Cite This	Inspiring Solutions with Global Potential: Meeting Corporate Needs - Dr Sree Jyothi Valiveti - IJFMR Volume 1, Issue 3, November-December 2019.

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