International Journal For Multidisciplinary Research

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The Impact of OTT platforms on the Indian Film Industry Post the Covid-19 Pandemic

Author(s) Mehek Aggarwal
Country India
Abstract This paper analyses the impact that the rise of OTT (streaming) platforms have had on the business of Indian Cinemas post the covid-19 pandemic. Through the use of primary and secondary data, this research paper highlights the reasons for choosing OTT, discusses the change in content, and how this applies to the global market.
Keywords Indian Film Industry, OTT, Bollywood, Covid-19
Field Arts > Movies / Music / TV
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-09-04
Cite This The Impact of OTT platforms on the Indian Film Industry Post the Covid-19 Pandemic - Mehek Aggarwal - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.6131
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.6131
Short DOI https://doi.org/gsn74t
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