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International Journal For Multidisciplinary Research
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A Study on Consumer Behavior on Consumer Electronics and Home Appliances of Panasonic Products at Panasonic Brand Store, Naga Appliances, Bengaluru
Author(s) | YASHAS K, Susheela Devi B Devaru |
---|---|
Country | India |
Abstract | Consumer Electronics and Home Appliances have become integral parts of contemporary living, shaping the way we interact with our surroundings and enhancing the quality of our daily lives. With the advent of smart technologies and sustainability concerns, the consumer electronics and home appliance market are witnessing dynamic shifts in consumer preferences, making it imperative to explore the underlying consumer behavior patterns. This paper delves into the intricate dynamics of consumer behavior within the distinct retail environment of the Panasonic Brand Store located at Naga Appliances in Bengaluru, seeking to unravel the myriad factors that shape consumers' choices, preferences, and purchasing decisions. Through an exploration of demographics, lifestyle choices, cultural influences, and technological trends, this research endeavors to provide valuable insights into how store visitors perceive the Panasonic brand, assess product quality, evaluate pricing, and consider after-sales services. It aims to assess the influence of demographic factors on purchase intentions, understand consumers' choices between Panasonic and other brands, analyze buying behavior across consumer segments, compare purchasing patterns with other brands, and evaluate consumer satisfaction within different socioeconomic groups. |
Keywords | Consumer Preferences, Consumer Behavior Patterns, Demographics, Lifestyle Choices, Cultural Influences, Purchase Intentions, Buying Behavior, Consumer Segments, Socioeconomic Groups. |
Field | Business Administration |
Published In | Volume 5, Issue 5, September-October 2023 |
Published On | 2023-09-09 |
Cite This | A Study on Consumer Behavior on Consumer Electronics and Home Appliances of Panasonic Products at Panasonic Brand Store, Naga Appliances, Bengaluru - YASHAS K, Susheela Devi B Devaru - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.6275 |
DOI | https://doi.org/10.36948/ijfmr.2023.v05i05.6275 |
Short DOI | https://doi.org/gsp9b5 |
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IJFMR DOI prefix is
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