International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Study on Consumer Preference towards BHARAT BENZ in Bengaluru

Author(s) Yashas K S, Susheela Devi B Devaru
Country India
Abstract The commercial vehicle industry plays a pivotal role in powering economies worldwide, facilitating the movement of goods, services, and people. Among the industry players, Bharat Benz, the commercial vehicle arm of Daimler India Commercial Vehicles, has established itself as a prominent contender in the Indian market. This study delves into consumer preferences towards Bharat Benz in Bengaluru, aiming to unravel the factors that influence consumers to choose Bharat Benz over competitors. It explores key attributes like brand reputation, vehicle performance, pricing, after-sales service, and environmental considerations that shape purchase decisions. The study's objectives include understanding customer satisfaction levels, awareness about Bharat Benz, and identifying customer demands and preferences in the commercial vehicle segment. Through a combination of primary and secondary data collection methods, including surveys conducted at market areas, showrooms, and lorry stands, this study provides valuable insights to enhance Bharat Benz's market position and better cater to Bengaluru consumers' specific needs and preferences.
Keywords Consumer preferences, Purchase decisions, Brand reputation, After-sales service, Customer satisfaction, Awareness, Market research,
Field Business Administration
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-09-13
Cite This A Study on Consumer Preference towards BHARAT BENZ in Bengaluru - Yashas K S, Susheela Devi B Devaru - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.6387
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.6387
Short DOI https://doi.org/gsqr4p
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