Factors Influencing People’s Behavior and Perception About Online Shopping: A Study in the Context of Covid-19 Pandemic in Bangladesh

Chanchal  Molla

doi:10.36948/ijfmr.2023.v05i05.6466

Factors Influencing People’s Behavior and Perception About Online Shopping: A Study in the Context of Covid-19 Pandemic in Bangladesh

Author(s)	Chanchal Molla
Country	Bangladesh
Abstract	E-commerce expanded more quickly as a result of the COVID-19 outbreak and lockdown. As in the majority of other nations, the coronavirus illness 2019 (COVID-19) has drastically changed consumer habits in Bangladesh and has been a major factor in the rise of commercial online activities. This study work has tried to discover many elements that influence their online purchase behavior as well as the patterns of relationships among these aspects. Online purchasing is likewise becoming more and more common in emerging nations. Questions about the sorts of products, the frequency of online purchases and the reasons driving these decisions have increased as a result. A study of Dhaka city residents in Bangladesh was performed to learn more about many factors. The poll included 150 participants from the Bangladeshi metropolis of Dhaka. Five factors which are convenience, website features, security, time value, and internet accessibility—were formed into a conceptual framework and are explained by 19 variables. Low pricing, a discount, customer reviews, the quality of the goods and the information are all discovered to be significant considerations. In internet shopping, associations between demographic parameters including age, gender, income, and education are also important. Methods of quantitative and qualitative research have both been used. The study found a substantial correlation between each independent variable related to online purchase decision and the results unmistakably show that if convenience, website features, security, time value, and accessibility to the internet could be guaranteed, individuals would be more likely to engage in online purchasing. If properly adjusted, the findings of this study should be a big help in enhancing Bangladesh's e-commerce industry.
Keywords	Online shopping, Convenience, Time value, Security, Internet, CoVID-19
Field	Business Administration
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-09-22
Cite This	Factors Influencing People’s Behavior and Perception About Online Shopping: A Study in the Context of Covid-19 Pandemic in Bangladesh - Chanchal Molla - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.6466
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.6466
Short DOI	https://doi.org/gssfqc

View / Download PDF File

E-ISSN 2582-2160

doi

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads

Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Factors Influencing People’s Behavior and Perception About Online Shopping: A Study in the Context of Covid-19 Pandemic in Bangladesh

Share this