Marketing of Fast-Moving Consumer Goods (FMCG) at Tourist Destinations: A Case Study of Shampoo Preference at Yelagiri Hill Station

Author(s)	SUDARVIZHI A
Country	India
Abstract	Tourist destinations represent a unique marketing opportunity for Fast-Moving Consumer Goods (FMCG) companies. Vellore District, located in the southern Indian state of Tamil Nadu, is known for its historical and cultural attractions, making it a prime location for tourists. This research study explores the marketing strategies employed by FMCG companies in Vellore District and analyzes the factors that influence consumer behavior in this unique setting. Through a combination of surveys, interviews, and data analysis, this study provides valuable insights into how FMCG companies can effectively market their products in tourist destinations in particular with shampoos.
Keywords	MCG, tourist destinations, marketing strategies, Vellore District, consumer behavior, cultural sensitivity, distribution channels, shampoo.
Field	Business Administration
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-09-18
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.6651
Short DOI	https://doi.org/gssfnb

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research