International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Prospects and Challenges Faced by Indian Banks During The Implementation of CSR Activities

Author(s) Nausheen Sultana, Suresh Sharma
Country India
Abstract The purpose of this paper is to investigate what issues and challenges banks face while implementing CSR practices. The methodology employed is a conceptual approach, involving a cross-sectional study that qualitatively analyzes the CSR activities undertaken by Indian public sector banks.
As the significance of Corporate Social Responsibility (CSR) has steadily grown, Indian corporate entities have come to recognize that the ultimate objective extends beyond merely generating profits. Instead, it encompasses the cultivation of trust and the development of a sustainable rapport with society. This article centers its attention on examining and evaluating the various facets and hurdles of CSR practices within the Indian banking industry.
The practical implications of this research paper are significant. The insights presented can guide organizations in designing CSR programs based on their objectives, proactiveness, activity nature, characteristics, and potential benefits. Additionally, it sheds light on the opportunities and challenges faced by organizations in the context of CSR during a pandemic.
Keywords Corporate social obligations, Public Sector Banks, Prospects and Challenges and Pandemic.
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-09-18
Cite This Prospects and Challenges Faced by Indian Banks During The Implementation of CSR Activities - Nausheen Sultana, Suresh Sharma - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.6663
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.6663
Short DOI https://doi.org/gssfm6
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