Factor that Drives Consumer to Shop Online

Author(s)	Arif Hussain Haidary
Country	india
Abstract	The growing infiltration of internet and the prolific growth of smart phone use among Indian consumer has made a significant transformation in the manner of how consumer in present time does its business. Indian consumer is extremely specific about what product or service they have to buy and from where to buy given the choice of online and offline. However, limited are the studies that gives a comprehensive result of what factor that drives a consumer to shop online. Therefore, to fill this void this study will only focus consumer intention to purchase online through online.
Keywords	Online shopping, consumer intention, merchandise attribute, convenience, situational factor.
Field	Business Administration
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-09-18
Cite This	Factor that Drives Consumer to Shop Online - Arif Hussain Haidary - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.6666
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.6666
Short DOI	https://doi.org/gssfm5

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International Journal For Multidisciplinary Research