A Study of Customer Perception on Signage and Graphics Used As Visual Merchandising Component at Apparel Outlet

Author(s)	Sana Ashraf.T, V.Savitha
Country	India
Abstract	It is important to analyse the perception of customer shopping behaviour particularly at customer oriented retail stores. Visual merchandising has extreme impact on designing a well-structured store and through that increase the walking & sale. Visual merchandising plays a crucial function in luring and engaging customers in the ever-evolving retail sector. Signage and graphics are essential elements of visual merchandising that have a big influence on the appearance and usability of a shop. This study attempts to investigate and comprehend how working women customers perceive signs and graphics in retail establishments. Understanding their perspectives and preferences allows merchants to improve their store design and ensure their customers incredible shopping experiences, eventually resulting in more consumer satisfaction and loyalty.
Keywords	Signage, Graphics, Visual Merchandising, Retail, Customer Perception
Field	Business Administration
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-09-20
Cite This	A Study of Customer Perception on Signage and Graphics Used As Visual Merchandising Component at Apparel Outlet - Sana Ashraf.T, V.Savitha - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.6713
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.6713
Short DOI	https://doi.org/gssfk6

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International Journal For Multidisciplinary Research