#FS Murayta: Lexical Features in Online Advertisements

Author(s)	Karen Marie M. Oculares, Catherine P. Blanco
Country	Philippines
Abstract	In this study, I examined the linguistic features of advertisements, specifically the lexical features used in online advertisements of plant sellers and their merging combination of lexical features. I utilized the summative content analysis design to gather and analyze data. The data source of this research were the online advertisements of the top five plant sellers in one of the cities in Bukidnon. The inter-coders used a code book as an instrument in the analysis. The results showed that the most frequent lexical features used in the online advertisements were simple vocabulary, glamorization, and merging combinations. I conclude that online sellers use simple words and glamorization to enhance their advertisement. Furthermore, their advertisements display combined lexical features. I recommended that future researchers explore the structure of advertisements and the accompanying images of different products sold online for further development of this study.
Keywords	online advertisement, Facebook, lexical features, plant sellers
Field	Arts
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-10-04
Cite This	#FS Murayta: Lexical Features in Online Advertisements - Karen Marie M. Oculares, Catherine P. Blanco - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.6829
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.6829
Short DOI	https://doi.org/gstdb6

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research