International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Study on Overview of Fast-moving Goods

Author(s) Dr. V. Soundara Rajan, Dr. A. Baskaran
Country India
Abstract Customer satisfaction is an indispensable component of the Marketing function and it can be simply defined the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services exceeds specified satisfaction goals. With many companies turning customer centric, customer satisfaction levels are measured and plans for its improvement are done by all most all the businesses. Satisfied customers usually buy more and buy frequently. Loyal customers also act best promotional source to new customers. They tend to bring in more and more new customers through word of mouth communication. The taste and preferences of consumer are changed often. Every customer in the market has his/her own Brand Preferences. Customers will be looking for certain attributes before purchasing the products i.e., FMCG. The top FMCG, or consumer packaged goods, companies are characterized by their ability to produce the items that are in highest demand by consumers and, at the same time, develop loyalty and trust towards their brands
Keywords Keywords: Fast moving goods, customer satisfaction, customer preferences, Factors for purchase
Field Arts
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-10-10
Cite This A Study on Overview of Fast-moving Goods - Dr. V. Soundara Rajan, Dr. A. Baskaran - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.6882
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.6882
Short DOI https://doi.org/gsv6md
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