The Influence of Digital Payment Innovation, Integrated Marketing Communication, Service Quality on The Level of Satisfaction With QRIS Use in Transactions Among the Millennial Generation in Rebo Village

Yuni Clara; Dr Sugeng Wahjudi

doi:10.36948/ijfmr.2023.v05i05.7062

The Influence of Digital Payment Innovation, Integrated Marketing Communication, Service Quality on The Level of Satisfaction With QRIS Use in Transactions Among the Millennial Generation in Rebo Village

Author(s)	Yuni Clara, Dr Sugeng Wahjudi
Country	Indonesia
Abstract	The development of technology in Indonesia has progressed rapidly. Various sectors, including services, have been competing to enter the digital world. One of these sectors is payments. Traditional cash transactions are gradually being replaced by digital payment methods. This research aims to analyze the impact of digital payment innovation, integrated marketing communication, and service quality on user satisfaction with QRIS (Quick Response Code Indonesian Standard). This research employs the Diffusion of Innovation theory and utilizes a quantitative research method with purposive sampling techniques. The analysis method used is SMART PLS 4. The study involved the distribution of questionnaires to millennials residing in Rebo Village, resulting in 103 responses. The analytical methods include descriptive analysis, instrument testing, outer model testing, hypothesis testing, goodness of fit testing, R-square testing, path coefficients analysis, and F-test. The research findings indicate that digital payment innovation and integrated marketing communication do not have a significant impact on user satisfaction with QRIS, while service quality significantly affects user satisfaction with QRIS. This research can be valuable for users as it highlights the importance of factors such as digital payment innovation, marketing communication, and service quality, which have been empirically proven to influence user satisfaction.
Keywords	Digital Payment Innovation, Integrated Marketing Communication, Service Quality, Customer Satisfaction
Field	Sociology > Banking / Finance
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-10-02
Cite This	The Influence of Digital Payment Innovation, Integrated Marketing Communication, Service Quality on The Level of Satisfaction With QRIS Use in Transactions Among the Millennial Generation in Rebo Village - Yuni Clara, Dr Sugeng Wahjudi - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7062
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.7062
Short DOI	https://doi.org/gstc7k

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The Influence of Digital Payment Innovation, Integrated Marketing Communication, Service Quality on The Level of Satisfaction With QRIS Use in Transactions Among the Millennial Generation in Rebo Village

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