Sustainable Fashion in Indian Context: An Analysis

Author(s)	Anjali Awasthi, Charu Swami
Country	India
Abstract	This research paper examines the changing perceptions of sustainable fashion among Indian consumers, driven by a heightened awareness of fashion's environmental and social impacts. Sustainable fashion, characterized by eco-conscious practices, is gaining significance. The paper explores key factors influencing consumer views on sustainable fashion: environmental consciousness, social responsibility, media influence, information accessibility, and a desire for unique products. It also discusses the implications for the fashion industry and highlights the potential for transformation in the Indian fashion industry, emphasizing the role of informed consumers, influencers, and responsible brands, while acknowledging the need for collaborative efforts to address challenges and promote sustainability.
Keywords	Sustainable , Fashion Industry ,and Consumers
Field	Arts > Fashion
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-10-05
Cite This	Sustainable Fashion in Indian Context: An Analysis - Anjali Awasthi, Charu Swami - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7127
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.7127
Short DOI	https://doi.org/gst3t3

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