International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 6 Issue 6
November-December 2024
Indexing Partners
Study on Purchase Intention of Sustainable Fashion
Author(s) | Aryan Kashyap |
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Country | India |
Abstract | This project aims to examine the effect of customer awareness on sustainability and willingness. The study uses a quantitative research method and surveys 100 participants using an online questionnaire. There are several factors that influence consumer purchase intention of sustainable products. Despite the growing interest in sustainable products, there are still barriers to adoption. The research recommends that companies should focus on improving the quality, affordability, and willingness to purchase these products. |
Keywords | Sustainable Fashion |
Published In | Volume 5, Issue 5, September-October 2023 |
Published On | 2023-10-04 |
Cite This | Study on Purchase Intention of Sustainable Fashion - Aryan Kashyap - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7159 |
DOI | https://doi.org/10.36948/ijfmr.2023.v05i05.7159 |
Short DOI | https://doi.org/gst3th |
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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