International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.

Study on Purchase Intention of Sustainable Fashion

Author(s) Aryan Kashyap
Country India
Abstract This project aims to examine the effect of customer awareness on sustainability and willingness. The study uses a quantitative research method and surveys 100 participants using an online questionnaire. There are several factors that influence consumer purchase intention of sustainable products. Despite the growing interest in sustainable products, there are still barriers to adoption. The research recommends that companies should focus on improving the quality, affordability, and willingness to purchase these products.
Keywords Sustainable Fashion
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-10-04
Cite This Study on Purchase Intention of Sustainable Fashion - Aryan Kashyap - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7159
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.7159
Short DOI https://doi.org/gst3th

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