International Journal For Multidisciplinary Research

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Adoption Of Mobile Health Applications Based On UTAUT2 : A Study Of North-indian States

Author(s) Shahzana Batool, Mushtaq Ahmad Darzi, Tufail Ahmed
Country India
Abstract Mobile technologies are changing the way people across the globe are achieving their day-to-day tasks. Mobile health applications or mHealth apps are an example of these technologies that are used by healthcare professionals (HCPs) as well as users/patients alike. This study aims to analyze the adoption of mHealth apps which provide the facility of consulting online with an HCP among the population of the north-Indian states using the prior validated measurement scale of Unified Theory of Acceptance and Usage of Technology 2 (UTAUT2). Following convenience and snowball sampling, data was collected through an online survey using Google Forms. Using Smart-PLS 4, descriptive analysis and structural equation modeling were conducted. Among the five constructs and three moderators undertaken for the study, only three constructs, i.e., performance expectancy, social influence and price value were found to have a significant effect on the behavioral intention to adopt mHealth apps in users/patients.
Keywords Adoption, healthcare, UTAUT, mHealth
Field Business Administration
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-10-11
Cite This Adoption Of Mobile Health Applications Based On UTAUT2 : A Study Of North-indian States - Shahzana Batool, Mushtaq Ahmad Darzi, Tufail Ahmed - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7370
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.7370
Short DOI https://doi.org/gsv6js
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