International Journal For Multidisciplinary Research

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Data Integration Solutions for Customer Relationship Management in BFSI Using Ab Initio: Explore How Ab Initio Facilitates the Integration of Customer Data from Various Sources to Improve CRM Strategies

Author(s) Saurabh Gupta
Country India
Abstract The study shows that Ab Initio's advanced capabilities allow organizations to combine several data sources into a single customer view, which is significant as customer data separation is tough. Systematic literature review and secondary data from pre-2019 articles reveal data integration, CRM success, safety, and data management. ABI makes people more contented and more involved and helps enterprises meet regulatory requirements, improving business outcomes. The paper concludes that BFSI organizations should invest in data integration by implementing new technologies to increase CRM in this competitive industry.
Keywords CRM, data management, advanced capabilities, automated compliance and enterprises.
Published In Volume 1, Issue 2, September-October 2019
Published On 2019-09-27
Cite This Data Integration Solutions for Customer Relationship Management in BFSI Using Ab Initio: Explore How Ab Initio Facilitates the Integration of Customer Data from Various Sources to Improve CRM Strategies - Saurabh Gupta - IJFMR Volume 1, Issue 2, September-October 2019. DOI 10.36948/ijfmr.2019.v01i02.748
DOI https://doi.org/10.36948/ijfmr.2019.v01i02.748
Short DOI https://doi.org/g8rgpm

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