
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Data Integration Solutions for Customer Relationship Management in BFSI Using Ab Initio: Explore How Ab Initio Facilitates the Integration of Customer Data from Various Sources to Improve CRM Strategies
Author(s) | Saurabh Gupta |
---|---|
Country | India |
Abstract | The study shows that Ab Initio's advanced capabilities allow organizations to combine several data sources into a single customer view, which is significant as customer data separation is tough. Systematic literature review and secondary data from pre-2019 articles reveal data integration, CRM success, safety, and data management. ABI makes people more contented and more involved and helps enterprises meet regulatory requirements, improving business outcomes. The paper concludes that BFSI organizations should invest in data integration by implementing new technologies to increase CRM in this competitive industry. |
Keywords | CRM, data management, advanced capabilities, automated compliance and enterprises. |
Published In | Volume 1, Issue 2, September-October 2019 |
Published On | 2019-09-27 |
Cite This | Data Integration Solutions for Customer Relationship Management in BFSI Using Ab Initio: Explore How Ab Initio Facilitates the Integration of Customer Data from Various Sources to Improve CRM Strategies - Saurabh Gupta - IJFMR Volume 1, Issue 2, September-October 2019. DOI 10.36948/ijfmr.2019.v01i02.748 |
DOI | https://doi.org/10.36948/ijfmr.2019.v01i02.748 |
Short DOI | https://doi.org/g8rgpm |
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E-ISSN 2582-2160

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IJFMR DOI prefix is
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