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International Journal For Multidisciplinary Research
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Leveraging Sustainability as a Marketing Strategy in the Fashion Industry: Techniques for Successful Implementation
Author(s) | Srinivas Bharadwaj R |
---|---|
Country | India |
Abstract | Sustainability has become an important issue in the fashion industry, as the environmental and social impacts of fast fashion are a cause for concern. Consumers are increasingly seeking sustainable fashion options, and brands are realizing the potential benefits of incorporating sustainable practices into their operations. This study will explore how sustainability can be used as a marketing strategy in the fashion industry and what techniques can be used to effectively communicate a brand's commitment to sustainability to consumers. |
Keywords | - Sustainability, Fashion marketing, Environmental and social factors, Visual communications, Circular economy, greenwashing, sustainable fashion brands. |
Field | Business Administration |
Published In | Volume 5, Issue 5, September-October 2023 |
Published On | 2023-10-13 |
Cite This | Leveraging Sustainability as a Marketing Strategy in the Fashion Industry: Techniques for Successful Implementation - Srinivas Bharadwaj R - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7539 |
DOI | https://doi.org/10.36948/ijfmr.2023.v05i05.7539 |
Short DOI | https://doi.org/gsv599 |
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