A Study on Consumer Perception Towards Branded Shirts in Chennai City

Author(s)	S.DAMODARAN
Country	India
Abstract	India is witnessing change in life styles of large section of the population. The need to understand the emerging markets and consumers has become a big challenge for the corporate world especially in creating and managing a powerful brand. By developing a powerful brand, corporate can establish 'brand equity' and the equity assists firms in a variety of ways to manage competition and to maintain market share. Due to the globalization process, Indians are getting attracted to readymade dresses, particularly Multinational brands. Buying behavior of men on branded shirts is changing one. Number of people visits the showroom with a brand in mind because the quality and comfort of that brand are suitable for them. It becomes important for the marketers to understand these relationships for successful design and execution of branding strategies.
Keywords	Brand, Brand equity, buying behavior.
Field	Business Administration
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-10-18
Cite This	A Study on Consumer Perception Towards Branded Shirts in Chennai City - S.DAMODARAN - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7585
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.7585
Short DOI	https://doi.org/gswg7h

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International Journal For Multidisciplinary Research