International Journal For Multidisciplinary Research

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Observed Value of Attraction in Brands

Author(s) Rajesh Deshpande
Country India
Abstract The model’s objective is to calibrate “value of attraction”, observed by buyers when they select a brand.
The model proposes the logic that the buyers perceive the value of any brand through the average reference price of other brands in their consideration set with reference to their average attraction value which forms a linear relationship.
Field Sociology > Administration / Law / Management
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-10-19
Cite This Observed Value of Attraction in Brands - Rajesh Deshpande - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7738
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.7738
Short DOI https://doi.org/gswg5r
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