International Journal For Multidisciplinary Research

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The Impact of Competition on Performance of Short Term Insurance Companies in Zimbabwe

Author(s) KUPFUWA MORELATE, SAMHUNGU TAFADZWA, ZIMUSI LINNET, MOYO GIVEMORE, MURUNGU COLLADE N
Country Zimbabwe
Abstract The research analyzed the impact of competition on the performance of short-term insurance companies. To achieve this the authors looked at how different competitiveness factors influence profitability of a firm. Factors like availability of competitive rivals, availability of new market entrants , price where analyzed to establish how they affect profitability of any company which was measured by Return on equity. Data obtained from Ipec reports and financial statements of 24 insurance companies was analyzed using panel data regression. The research found a significant negative linear association between ROA and Threat from New Market Entrants and a significant negative linear association between ROA and Competitive Rivalry it also found a insignificant positive linear association between ROA and existence of Buyer Power and insignificant positive linear association between ROA and existence price competition.
Keywords Short term insurance, competition, perfomance
Field Business Administration
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-10-27
Cite This The Impact of Competition on Performance of Short Term Insurance Companies in Zimbabwe - KUPFUWA MORELATE, SAMHUNGU TAFADZWA, ZIMUSI LINNET, MOYO GIVEMORE, MURUNGU COLLADE N - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7946
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.7946
Short DOI https://doi.org/gszvh3
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