International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

A Study on Food Service Marketing with Reference to Moodabidri and Karkala

Author(s) Sowmya K.
Country India
Abstract Food service industries are those business, institutions and companies responsible for any meal prepared outside the home. This industry includes restaurants, school and hospital cafeterias, catering operations and many other formats. The Indian food industry is under huge growth, increasing its contributions to world food trade every year. In India the food sector has emerged as a high growth and high profit sector due to its immense potential for value addition particularly with food industry. The marketing strategies of food service industry is their high quality food, quick delivery and good service. The online food ordering business in India is witnessing exponential growth and has a promising growth because of its good marketing strategies and management. The hotels and restaurants in rural areas have more demand because of supplies of fresh and affordable foods with quality. But access to food may be limited by financial constraints or other factors such as transportation challenges. Otherwise even rural food servicing retailers have their own strategies like taste, affordable price and they are able to manage some extent. Food service managers are responsible for daily operations of restaurants and other establishment that prepare and serve food. In recent days even catering food service business is also growing. It might be owned by single owner or in the form of partnership. Their marketing strategy is providing hot or cold food to client at a remote location. The main aim of our study is to know how food service industry maintain the quality of food with affordable price.
Keywords Food Service, Marketing Strategies, Food Quality, Restaurants
Field Sociology
Published In Volume 4, Issue 5, September-October 2022
Published On 2022-09-13
Cite This A Study on Food Service Marketing with Reference to Moodabidri and Karkala - Sowmya K. - IJFMR Volume 4, Issue 5, September-October 2022. DOI 10.36948/ijfmr.2022.v04i05.031
DOI https://doi.org/10.36948/ijfmr.2022.v04i05.031
Short DOI https://doi.org/10/gqvmzg
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2 Cover Page Vol 6 Isu 1

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com