International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Has COVID-19 incapacitated the Instagram travel influencers in India?: Ramifications & Coping strategies

Author(s) Sheriya Sareen
Country India
Abstract In the wake of the COVID-19 pandemic, the global business landscape has experienced unparalleled disruptions, particularly impacting the tourism industry. This article delves into the repercussions of the pandemic on Indian Instagram travel influencers and its subsequent effects on the tourism sector. Grounded in a social survey encompassing 55 Indian Instagram travel influencers, this study sheds light on the challenges they confronted and the strategies they employed to navigate the crisis. The scholarly work by R. Edward Freeman (2009) and Peter Burns (2013) provides a theoretical framework for understanding the responses of Instagram influencers.
The study's findings reveal that a substantial majority of the respondents faced financial losses due to the pandemic. In response, these influencers diversified their approaches, engaging in responsible and local travel, adapting their content to enhance audience engagement, acquiring digital skills to prepare for the future, and hosting webinars, among other measures. In conclusion, this research presents innovative coping strategies, tailored not only to Indian Instagram travel influencers but also applicable to influencers worldwide who faced similar challenges.
Keywords Tourism industry, Instagram travel influencers, Coping strategies, COVID-19
Field Sociology > Tourism / Transport
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-10-27
Cite This Has COVID-19 incapacitated the Instagram travel influencers in India?: Ramifications & Coping strategies - Sheriya Sareen - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.8027
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.8027
Short DOI https://doi.org/gszvfg
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com