International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Gen-Z's Current Behaviors, Consumption Patterns And Opinions Towards Single-use Plastics

Author(s) Sindhu Gannavarapu
Country India
Abstract This research delves into the behaviours, consumption patterns, and opinions of Generation Z (Gen-Z) in India concerning single-use plastics (SUPs). As the global community grapples with the repercussions of a disposable culture, understanding the stance of Gen-Z, a demographic poised to significantly influence future consumption patterns, becomes paramount. Employing a mixed-methods approach, comprising surveys, interviews, and the Defining Issues Test (DIT) based on Kohlberg's moral development theory, this study offers insights into Gen-Z's moral reasoning behind their interactions with SUPs. Preliminary findings suggest a heightened awareness (88%) of the environmental impact of SUPs among Gen-Z respondents. The majority exhibit post-conventional moral reasoning, underlining a deep-rooted ethical understanding of the issues surrounding SUPs. 55% of Gen-Z participants in this study demonstrated post-conventional moral reasoning, revealing an internalized understanding of single-use plastic's ethical implications, in contrast to 15% for pre-conventional and 30% for conventional. However, challenges such as cost, and availability of sustainable alternatives persist. This research emphasizes the critical role of Gen-Z in steering societal behaviours towards sustainable practices and provides recommendations for businesses, policymakers, and educators to harness this potential effectively.
Keywords Gen-Z, Single Use plastics, plastic consumption patterns, environmental behaviour, moral reasoning, Defining Issues Test, sustainability
Field Business Administration
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-10-31
Cite This Gen-Z's Current Behaviors, Consumption Patterns And Opinions Towards Single-use Plastics - Sindhu Gannavarapu - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.8227
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.8227
Short DOI https://doi.org/gs3hdk
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com