Effect of Demographic Variables on the Selection of a Retail Outlet for Durable Goods in Vellore

Author(s)	Dr. Shibe Rimo, Dr. V. Senthil Kumaran, Dr. Celia.B
Country	India
Abstract	The retail industry is dynamic because of globalisation, liberalisation, and evolving consumer preferences. Manufacturers are identifying, redefining, and evolving new retail forms, while worldwide retail chains are looking for new markets. In addition, conventional stores are getting ready to face off against the more competitive organised retail sector and the changing shopping habits of their customers. The primary goal of this research is to specify the elements that drive consumer choice to buy long-lasting consumer products from a store and to examine the relationships between these aspects and selected demographic variables. With this information in hand, stores may work to improve in these areas in hopes of attracting and retaining new customers.
Keywords	Durable Goods, Retail outlet, Influencing factors and consumer etc.
Field	Arts
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-10-31
Cite This	Effect of Demographic Variables on the Selection of a Retail Outlet for Durable Goods in Vellore - Dr. Shibe Rimo, Dr. V. Senthil Kumaran, Dr. Celia.B - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.8242
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.8242
Short DOI	https://doi.org/gs3hdf

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