International Journal For Multidisciplinary Research

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Green Marketing- A Way Towards Sustainable Development

Author(s) Shailesh Dattatraya Borkar
Country India
Abstract A clean terrain isn't an option but a necessity. And a collaborative consummation of this supreme verity is necessary if at all consecutive generations are to be blessed with a world worth living in. And much as it suits us to procrastinate a factual attempt to nurture our atmosphere back to a semblance of chastity, nature will show no consideration. Sustainability is the key to precluding or reducing the effect of environmental issues. For humans to live sustainably, the Earth's coffers must be used at a rate at which they can be renewed. This is where Green Technology comes by. Green Technology is a continuously evolving group of styles, accoutrements, ways and products that puts a check on the dangerous goods on natural coffers. marketable enterprises draw a handsome share of their inputs from nature and per force owe it back to nature to make all possible trouble to control and gradationally reduce its defilement. Green Marketing has surfaced as a abstract and sustainable tool for diligence to balance their business conditioning with a mindset of protection of our natural terrain. Green Marketing strategies are espoused by enterprises to secure competitive advantage over their challengers by offering recyclable, renewable, and applicable products to their guests. This paper aims at finding out how green marketing strategies have surfaced as a sustainable tool for businesses, especially in the Indian environment. It also aims at taking stock of the mindfulness regarding green marketing, especially among the youth.
Keywords Green technology, Green Marketing, Green Strategies, sustainable development, mindfulness.
Field Business Administration
Published In Volume 5, Issue 5, September-October 2023
Published On 2023-10-31
Cite This Green Marketing- A Way Towards Sustainable Development - Shailesh Dattatraya Borkar - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.8251
DOI https://doi.org/10.36948/ijfmr.2023.v05i05.8251
Short DOI https://doi.org/gs38pp
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