International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Impact of Digital Marketing on Consumer Behavior towards Edtech Startups

Author(s) Ms. Arshiya Goyal, Prof. Bindu Jain
Country India
Abstract The rapid growth of digital technology has led to significant transformations in the education industry, with the emergence of edtech startups at the forefront of this revolution. This research paper aimed at investigating the relationship between digital marketing and consumer behavior towards edtech startups and examining the extent to which digital marketing strategies shapes consumer perceptions, attitudes, and actions. The research addressed the following objectives: (1) to examine the extent of consumer awareness and perception of edtech startups, including their offerings, features, channels adopted, and benefits as influenced by digital marketing strategies, (2) to identify and analyze the relationship between various factors influencing the consumers to engage with edtech startups, and (3) to assess the impact of digital marketing on consumer behavior and engagement with edtech startups, including the relationship between the level of satisfaction, trust and recommendation. Statistical analysis techniques, including correlation analysis and content analysis were used to explore the relationships between factors, exposure to digital marketing and various dimensions of consumer behavior such as awareness, attitudes, engagement, trust, and satisfaction.
Keywords Consumer behavior, Digital marketing, Edtech, Education, Startups.
Field Business Administration
Published In Volume 5, Issue 6, November-December 2023
Published On 2023-11-09
Cite This Impact of Digital Marketing on Consumer Behavior towards Edtech Startups - Ms. Arshiya Goyal, Prof. Bindu Jain - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.8595
DOI https://doi.org/10.36948/ijfmr.2023.v05i06.8595
Short DOI https://doi.org/gs38gt
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com