Employee Marketing: The Effect on Workforce

Author(s)	Ms. Vichitra Somashekar, Ms. Meghashree R.A.
Country	India
Abstract	Internal marketing contributes to increased levels of employee brand loyalty, which can lead to incremental increases in sales and profitability. Additionally, brand-loyal employees have a great opportunity to promote their company to their loved ones, co-workers, and neighbours. Furthermore, increased levels of employee brand loyalty may be associated with increased levels of employee work satisfaction. The scope of this paper is to understand how the employee marketing is emerging. The future aspect of the research is also considered.
Keywords	Internal Marketing, Employee Marketing, Performance, Communication
Field	Business Administration
Published In	Volume 4, Issue 5, September-October 2022
Published On	2022-10-18
Cite This	Employee Marketing: The Effect on Workforce - Ms. Vichitra Somashekar, Ms. Meghashree R.A. - IJFMR Volume 4, Issue 5, September-October 2022. DOI 10.36948/ijfmr.2022.v04i05.872
DOI	https://doi.org/10.36948/ijfmr.2022.v04i05.872
Short DOI	https://doi.org/grb575

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