International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

The Impact of the Pandemic on Consumer Behavior

Author(s) Ledia SULA, Zhaneta NDREGJONI, Liljana ELMAZI
Country Albania
Abstract The purpose of this study is to review the current literature on the impact of COVID-19 on consumer behavior in Albania - assessing ëhat has been said and done so far. There have been studied many materials that are already available from many scholars as ëell as articles from prestigious journals from various disciplines. In each of theseëorks the main attributes of them have been evaluated by making them part of the content analysis.
From the study of the literature it resulted that there is not much academic material published on the impact of the pandemic on consumer behavior as it is a relatively neë global phenomenon and in many ëays unknoën. Most of the existing studies that have been published are by industry experts.
Given the literature revieë for a relatively neë topic and in a relatively short time, this study provides a concise overvieë of consumer behavior in Albania under the influence and presence of COVID-19. The study also presents the role of digital marketing, mainly the social media in adapting to neë consumer behavior.The results of the study ëill help practitioners and academics in this field to adapt to the latest change in consumer behavior as a result of COVID-19. The academic relevance of this study is to expand and advance current research and fill gaps in the literature. The practical significance of this study can be valuable and influential for all industries.
Keywords consumer behaviour, COVID-19, digital marketing, social media.
Published In Volume 5, Issue 6, November-December 2023
Published On 2023-11-16
Cite This The Impact of the Pandemic on Consumer Behavior - Ledia SULA, Zhaneta NDREGJONI, Liljana ELMAZI - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.8908
DOI https://doi.org/10.36948/ijfmr.2023.v05i06.8908
Short DOI https://doi.org/gs47wb
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com