Navigating the Digital Landscape: An Analysis of Hotel Booking Websites and Their Impact on Consumer Preferences

Author(s)	Dr. Swati Jagtap, Dr. Santosh Jagtap
Country	India
Abstract	In an era where travel has become an integral part of modern life, online hotel booking platforms have revolutionized the travel industry, offering travelers a convenient and efficient way to plan and book accommodations. These platforms have emerged as essential tools, providing a user-friendly and time-efficient alternative for travellers to plan and book accommodations. This study explores customer perspectives on OYO Rooms, Fab Hotels, and Treebo hotels chains. It conducts a comprehensive analysis of the intricate dynamics and functionalities of these hotel booking websites, scrutinizing their services, features, and pricing models. The study unravels the profound influence of these platforms on travel decision-making, highlighting the factors that shape customer preferences and choices.
Keywords	Online hotel Booking websites, Travellers, Restaurant Quality, Amenities
Field	Computer > Data / Information
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-11-21
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.9216
Short DOI	https://doi.org/gs63x7

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International Journal For Multidisciplinary Research