Psychological Aspects of Fashion Brands

Author(s)	Aditi Sharma
Country	India
Abstract	The Psychology of Consumers is based on the image of the present Fashion brand has made. There is an emotional connection between consumer & Brand image which influences Consumer’s purchase. Not only this, but the comparison between various brands have also led consumer smart way of understanding which Brand caters what. This paper is a detailed study of Brand comparison about what makes it a niche and different from others. It includes a comparative analysis of brand strategies, positioning, Fashion elements & forte. It employs a mix of quantitative and qualitative research. By exploring key dimensions like Fabric, Style, Color story, pricing, and brand story, this research highlights distinctive attributes that contribute to the success of the brand. The findings enhance the competitive advantage in a dynamic market.
Keywords	Brand, Fashion, Forte, Psychology.
Field	Arts > Fashion
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-11-21
Cite This	Psychological Aspects of Fashion Brands - Aditi Sharma - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.9236
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.9236
Short DOI	https://doi.org/gs63xw

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research