Dependency Reasons of Micro-businesses in Social Media Adoption

Angelita C. Serrano

doi:10.36948/ijfmr.2023.v05i06.9323

Dependency Reasons of Micro-businesses in Social Media Adoption

Author(s)	Angelita C. Serrano
Country	Philippines
Abstract	The purpose of the study was to find the dependency reasons on the use of social media by micro-businesses. It aimed to pinpoint the important differences in the respondents' evaluations. There was a descriptive survey methodology employed. Owners of small businesses made up the study's respondents. The researcher employed a self-administered questionnaire using quota sampling. Because the samples are rare and not well accounted for in terms of population, they were selected using non-probability sampling. This study used the Social Media Engagement Theory as the underlying framework. In the conceptual framework, the variables tested in this study are compatibility, relative advantage, ease of use, and perceived usefulness. The findings showed that small businesses rely heavily on compatibility and perceived usefulness when implementing social media into their daily operations. Micro establishments' embrace of social media can be explained by their relative advantage, effective methods of managing their goods and services, and assistance with rapid data collection and analysis. Microbusinesses use social media and rely heavily on it because it's so user-friendly. Owners describe social media as being extremely important to them because it helps them do tasks faster and supports important areas of their work, such as handling emergencies.
Keywords	compatibility, ease of use, perceived usefulness, relative advantage, Social Media Engagement Theory
Field	Business Administration
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-11-25
Cite This	Dependency Reasons of Micro-businesses in Social Media Adoption - Angelita C. Serrano - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.9323
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.9323
Short DOI	https://doi.org/gs63wf

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Dependency Reasons of Micro-businesses in Social Media Adoption

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