Strategic War Between Coco Cola and Pepsi

Srinithi M; Sneha Dass V; Cruz Joshna I

doi:10.36948/ijfmr.2023.v05i06.9843

Strategic War Between Coco Cola and Pepsi

Author(s)	Srinithi M, Sneha Dass V, Cruz Joshna I
Country	India
Abstract	The Cola Wars, a protracted corporate rivalry between beverage titans Coca-Cola and PepsiCo, has been a compelling saga in the annals of business competition. Originating in the late 1800s with the founding of Coca-Cola and Pepsi-Cola, the conflict evolved into a multifaceted, global struggle for market supremacy. This abstract explores the key elements of this enduring competition, encompassing iconic marketing campaigns, strategic alliances, and product innovations that defined the battle for consumer allegiance. Examining the mid-20th-century marketing landscape, the narrative highlights the famous "Share a Coke" and "Pepsi Challenge" campaigns, illustrating the companies' relentless pursuit of consumer engagement. As the rivalry transcended national borders, both corporations engaged in dynamic advertising and groundbreaking product launches to capture international markets. The Cola Wars, characterized by inventive marketing strategies and fierce competition, underscore the profound impact of corporate battles on shaping consumer preferences and driving innovation in the global beverage industry.
Keywords	Marketing campaigns, Sampling, product diversification, customer's taste and Preferences, Adaptation of cultural preferences
Field	Business Administration
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-12-03
Cite This	Strategic War Between Coco Cola and Pepsi - Srinithi M, Sneha Dass V, Cruz Joshna I - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.9843
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.9843
Short DOI	https://doi.org/gs7v2f

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Strategic War Between Coco Cola and Pepsi

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