Buy Now Pay Later (BNPL) – A New Trend: Its Awareness and Acceptance among the Millennials & Generation “Z” with Special Reference to Jorhat District, Assam

Author(s)	Jurismita Gogoi, Drisha Baruah
Country	India
Abstract	Buy Now Pay Later (BNPL) services has gained momentum in the recent past with the advent of financial technology. It has been seen that many players have entered the market offering a host of Fintech services one of which is the very popular Buy Now Pay Later (BNPL) services. This paper aims to investigate the effects of this BNPL services on impulsive buying behaviour of consumers and the disadvantages associated with it examining the responses collected from respondents of Jorhat district of Assam.
Keywords	Buy Now Pay Later,Impulsive Buying, Indian Consumers.
Field	Business Administration
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-12-03
Cite This	Buy Now Pay Later (BNPL) – A New Trend: Its Awareness and Acceptance among the Millennials & Generation “Z” with Special Reference to Jorhat District, Assam - Jurismita Gogoi, Drisha Baruah - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.9844
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.9844
Short DOI	https://doi.org/gs7v2d

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