Review Paper on Marketing Strategy & CSR with Socialism in the Pandemic Era

Author(s)	Prof (Dr.) Bhavna Agrwal, Dr. Bhoopendra Bharti
Country	India
Abstract	We are trying to provide a preliminary analysis of how the Covid-19 epidemic may affect the advancements in CSR and marketing. We contend that the Covid-19 epidemic presents a significant corporate opportunity to move toward more sincere and authentic CSR and help address pressing global social and environmental concerns. We also address some possible areas in which ethical consumer decision-making will change as a result of the epidemic. In our discussion of marketing, we lay out how we think the pandemic is affecting marketing and how we think this will impact not only the context of marketing other than also the way businesses approach their tactical marketing initiatives. The effects of the epidemic are causing something similar to occur right now. A notable exception from the capitalist norm is the socialization of healthcare and the production of some basic goods in country after country; the more severe the crisis, the more socialization there is. We identify a number of prospective study themes and directions at the conclusion of the text.
Keywords	Covid-19, Corporate social responsibility, Marketing and Marketing philosophy
Field	Business Administration
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-06-30
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.15236
Short DOI	https://doi.org/gt3nkn

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research