International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
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Review Paper on Marketing Strategy & CSR with Socialism in the Pandemic Era

Author(s) Prof (Dr.) Bhavna Agrwal, Dr. Bhoopendra Bharti
Country India
Abstract We are trying to provide a preliminary analysis of how the Covid-19 epidemic may affect the advancements in CSR and marketing. We contend that the Covid-19 epidemic presents a significant corporate opportunity to move toward more sincere and authentic CSR and help address pressing global social and environmental concerns. We also address some possible areas in which ethical consumer decision-making will change as a result of the epidemic. In our discussion of marketing, we lay out how we think the pandemic is affecting marketing and how we think this will impact not only the context of marketing other than also the way businesses approach their tactical marketing initiatives. The effects of the epidemic are causing something similar to occur right now. A notable exception from the capitalist norm is the socialization of healthcare and the production of some basic goods in country after country; the more severe the crisis, the more socialization there is. We identify a number of prospective study themes and directions at the conclusion of the text.
Keywords Covid-19, Corporate social responsibility, Marketing and Marketing philosophy
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-06-30
Cite This Review Paper on Marketing Strategy & CSR with Socialism in the Pandemic Era - Prof (Dr.) Bhavna Agrwal, Dr. Bhoopendra Bharti - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.15236
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.15236
Short DOI https://doi.org/gt3nkn
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