International Journal For Multidisciplinary Research

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Netflix and Beyond: A Global Streaming Odyssey

Author(s) Jayant Kumar, Aanvi Sarin, Shivanshu Singh, Kanishk Upadhyay, Priyanshu Sharma, Gurjot Singh
Country India
Abstract To unveil the intricacies of Netflix's competitive stance, we embark on a comparative exploration. Our journey navigates the contours of the worldwide entertainment panorama, where Netflix's sway extends well beyond the confines of its headquarters in the United States. At the centre of our investigation lies a comprehensive tableau juxtaposing Netflix against an array of adversaries.

As we delve into this exhaustive comparative scrutiny, we shall traverse the facets of evaluation that assess Netflix's performance across diverse dimensions. Ranging from the assortment of content to marketing strategies, from patron retention to global outreach, we scrutinize the
elaborate threads that construct Netflix's competitive persona.

At the heart of this examination, Netflix encounters a dynamic interplay with Hollywood Media Houses, once a purveyor and now a contender. Hollywood's traditional production conglomerates, armed with vast reservoirs of content and substantial industry influence, have ventured into the streaming arena with aspirations to rekindle their supremacy within the evolving entertainment ecosystem. Amidst all this, Netflix has gently treaded its way into multiple countries, including ours. Home to billions, not looking into the market space of Indian Steaming would be a sin
deserving its own plot in a Netflix show. Deciding to save already overburdened and surrounded by competition steaming giant, noble students of IPM IIM Ranchi, that is us, have placed it by the end of this expedition.

Against the backdrop of these fluctuating alliances and digital disturbances, we aim to uncover insights that illuminate both Netflix's competitive advantages and vulnerabilities. By the conclusion of our expedition, our goal is to decode the strategic underpinnings that have propelled Netflix to its present zenith while also acknowledging the potent forces that sculpt the destiny of global entertainment.
Keywords Netflix, Comaprative analysis, OTT, Amazon Prime, Hotstar, Research, Hollywood, Industry
Field Business Administration
Published In Volume 6, Issue 4, July-August 2024
Published On 2024-07-15
Cite This Netflix and Beyond: A Global Streaming Odyssey - Jayant Kumar, Aanvi Sarin, Shivanshu Singh, Kanishk Upadhyay, Priyanshu Sharma, Gurjot Singh - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.20165
DOI https://doi.org/10.36948/ijfmr.2024.v06i04.20165
Short DOI https://doi.org/gt4gnh
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