Exploring the Influence of Market Trends on the Evolution of Digital Payments: A Comprehensive Qualitative Study of Fintech Expert Insights and Existing Research

Pritam Bhattacherjee

doi:10.36948/ijfmr.2024.v06i05.28288

Exploring the Influence of Market Trends on the Evolution of Digital Payments: A Comprehensive Qualitative Study of Fintech Expert Insights and Existing Research

Author(s)	Pritam Bhattacherjee
Country	India
Abstract	This study, titled "Exploring the Influence of Market Trends on the Evolution of Digital Payments: The paper entitled “A Comprehensive Qualitative Study of Fintech Expert Insights and Existing Research” examines the effects of Artificial Intelligence and Cryptocurrencies on Digital Payment Systems. Based on the analysis of the identified themes, personalization has a positive impact on perceived usefulness through provision of customized services and easy cross border transfer of funds. Some of the features that have been incorporated in these systems include integrated savings and automated features which enhance the value of these systems. The following are the improvements in the areas of security and trust, fraud detection, and accessibility features. This work also discusses the concept of trialability in the technology adoption process, and barriers that exist in the form of technological constraints, data privacy concerns, and consumer awareness. Emerging technologies such as quantum computing, voice recognition, and the integration of the IoT will continue to revolutionise the future of digital payments and make it faster, safer and more individualistic. Meta-analysis supports the view that technology literacy is an essential factor influencing user comfort and acceptance, whereas cryptocurrencies and Artificial Intelligence represent drivers of strategic progress in payment systems with risks connected to legal issues and privacy being the barriers to further development.
Keywords	Digital Payments, Emerging Technologies, AI, Cryptocurrencies, Perceived Usefulness, Personalization, Security, Trialability, Technology Literacy, Innovation Adoption, Future Trends
Field	Sociology > Banking / Finance
Published In	Volume 6, Issue 5, September-October 2024
Published On	2024-10-03
Cite This	Exploring the Influence of Market Trends on the Evolution of Digital Payments: A Comprehensive Qualitative Study of Fintech Expert Insights and Existing Research - Pritam Bhattacherjee - IJFMR Volume 6, Issue 5, September-October 2024. DOI 10.36948/ijfmr.2024.v06i05.28288
DOI	https://doi.org/10.36948/ijfmr.2024.v06i05.28288
Short DOI	https://doi.org/g688rg

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Exploring the Influence of Market Trends on the Evolution of Digital Payments: A Comprehensive Qualitative Study of Fintech Expert Insights and Existing Research

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