Verbal Alchemy: Decoding Political Power Play in India through Rhetoric

Author(s)	Prof. Raja Sekhar Patteti, Dr.D.RAJANI
Country	India
Abstract	This paper analyzes how language shapes political power dynamics in India's complex linguistic landscape. It scrutinizes rhetorical techniques used by national and regional political parties across the ideological spectrum, including euphemisms, doublespeak, code-switching, shifting political correctness, and debates around language policy. Case studies exemplify how such linguistic tools frame policies, assert regional identities, signal social reform orientations, justify controversial actions, and expand appeal across constituencies. The analysis reveals how language is intricately tied to messaging, positioning, and electoral machinery of Indian parties. Examining political rhetoric and linguistic conflicts provides vital perspective on the deeper regional tensions, social reform commitments, and power structures underlying Indian politics.
Keywords	Key words:Euphemisms, Doublespeak, Code-switching, Language policy, Regional identities, Power dynamics
Field	Arts
Published In	Volume 6, Issue 6, November-December 2024
Published On	2024-11-07
Cite This	Verbal Alchemy: Decoding Political Power Play in India through Rhetoric - Prof. Raja Sekhar Patteti, Dr.D.RAJANI - IJFMR Volume 6, Issue 6, November-December 2024. DOI 10.36948/ijfmr.2024.v06i06.30159
DOI	https://doi.org/10.36948/ijfmr.2024.v06i06.30159
Short DOI	https://doi.org/g8qfsj

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