Study of Marketing Mix of Nestle

Author(s)	Anjali
Country	India
Abstract	This research paper aims to provide a detailed examination of the marketing mix employed by Nestlé, a global leader in the food and beverage industry. The marketing mix, often referred to as the 4Ps (product, price, place, and promotion), plays a crucial role in shaping a company's marketing strategy and overall success. By analyzing Nestlé's marketing mix, this paper will shed light on how the company effectively utilizes these elements to meet consumer demands, maintain market competitiveness, and achieve its business objectives.
Keywords	Product: Nestlé products, product strategy, product portfolio, innovation, branding, packaging, quality, variety. Price: Pricing strategy, cost-based pricing, market-based pricing, promotional pricing, value-based pricing, competitive pricing, profit margin. Place: Distribution strategy, distribution channels, retail placement, global distribution network, online presence, supply chain management, localization, accessibility. Promotion: Advertising, public relations, sales promotions, digital marketing, social media, brand awareness, consumer engagement, communication, data-driven marketing.
Field	Business Administration
Published In	Volume 5, Issue 3, May-June 2023
Published On	2023-05-14
Cite This	Study of Marketing Mix of Nestle - Anjali - IJFMR Volume 5, Issue 3, May-June 2023. DOI 10.36948/ijfmr.2023.v05i03.3056
DOI	https://doi.org/10.36948/ijfmr.2023.v05i03.3056
Short DOI	https://doi.org/gr8p6w

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