International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 7 Issue 2
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A role of viral influencers in shaping Body Positivity and Self Acceptance perception among Gen Z

Author(s) Dr. Mr. UMAKANTH S, DIYA P KOTHARI, PARIDHI MITTAL, PRAKRUTI JAISWAL, KANISHK JAIN, KARTHICK G
Country India
Abstract Social media platforms have transformed how young people perceive bodies and self-identity and behavioral standards about attractiveness. The content creators known as viral influencers build enormous followings among their audience base alongside generating high levels of audience engagement. These influential figures serve as basic components to spread positive body self-acceptance messages to Generation Z. This investigation expands the understanding between viral influencers and Generation Z body image perceptions by assessing content sections about inclusiveness and both body confidence and self-perception. Through various analysis the research investigates whether these influencers facilitate better body image outcomes while also potentially promoting different beauty norms and it explores multiple real-world examples together with social media phenomenon and reader participation. The study presents criticism of how social and psychological elements affect young customers through their message. The research will reveal understanding about how social attitudes and mental health are affected together with the influencer's role in maintaining well-being identity in modern digital body image culture.
Keywords Body Positivity, Generation Z (Gen Z), Digital Culture, Self-Perception, Body Image
Field Business Administration
Published In Volume 7, Issue 2, March-April 2025
Published On 2025-03-29
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E-ISSN 2582-2160
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IJFMR DOI prefix is
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